As the UK grapples with lockdown 2.0 and the shopfronts close their doors for a second time, its now more important than ever to shop local, says Jessica Skeete-Cross. Here's our shortlist of the best fashion boutiques you can shop online
A new East London retail space launched in September this year dedicated to exclusive pieces, HTown curates concise and exclusive capsules. At the heart of the store the focus is on 'established & emerging product that can be worn every day' states Harry Fisher, the store’s founder.
12-18 Hoxton St, Hackney, London N1 6NG
Opened in 2007, The Goodhood Store is one of Shoreditch’s infamous boutiques. Known for its unique selection of products spanning from fashion to lifestyle and cosmetics, the store’s aim is to 'cultivate our unique vision of effortless lifestyle and redefine the idea of luxury living.'
151 Curtain Rd, Hackney, London EC2A 3QE
A carefully curated edit of handpicked vintage, new clothing and accessories. Brighton is known for its wealth of vintage stores - however, Wolf & Gypsy showcases a truly eclectic and refined edit of old and new with pieces you won’t find anywhere else. The store has been open since 2009 and 'hand sources relevant vintage to work alongside a modern wardrobe. Our aim is to deliver pieces that don't date and can be worn season after season.'
30 Sydney St, Brighton BN1 4EP
Situated in the heart of Notting Hill in a converted three-storey period townhouse, Couverture and the Garbstore houses a mix of cult, international labels, limited edition collaborations and exclusive products.
188 Kensington Park Rd, Notting Hill, London W11 2ES
InNeoss promotes a sustainable and ethical approach to boutique fashion. The store’s eponymous brand is seasonless to eliminate the desire to continuously buy new and discourage fast fashion habits. Founders Georgea and Natalie “find brands that are different in their approach to design and that have a story of sustainability and ethical practice.'
129 Newington Green Rd, Mildmay Ward, London N1 4RA
Founded by two sisters, Hub is a must visit (post-lockdown) on Stoke Newington’s Church Street. 'The collections in Hub reflect our love of functional, wearable and timeless design' says the founders Georgie and Lou, whilst also supporting independent labels and sustainable British made brands.
49 Stoke Newington Church St, London N16 0AR
Our favourite Lisbon Concept store has relocated to Birmingham, set to open this December post- lockdown. In the interim, you can shop the store’s distinctive archival and seasonless pieces from new and emerging brands. The ethos and underlying concept for the new store is to 'promote a slower and more sustainable approach to fashion.'
A London hotspot for new and emerging designers, 50-M is a luxury concept store situated in SW1. With a vibrant mix of designers, the core of the store’s ethos is 'to support and showcase emerging fashion designers and artists, providing them with a platform to sell and present their collections and a community to grow with.'
14-15 Eccleston Yards, Belgravia, London SW1W 9AZ